When buying bath towels, one of the most important factors to consider is GSM. You may often see towels described as 400 GSM, 600 GSM, or even 800 GSM, but many people are unsure what this actually means.

Choosing the right bath towel may seem simple, but the difference between an average towel and a premium one can completely change your daily bathing experience. The right towel should feel soft, absorb water quickly, dry fast, and stay durable even after multiple washes.

When buying bath towels, one of the most important factors to consider is GSM. You may often see towels described as 400 GSM, 600 GSM, or even 800 GSM, but many people are unsure what this actually means.